Insights
SEO insights & practical guides
Practical thinking on strategy, technical SEO, content, authority and local search — written to help you make better decisions.
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JavaScript SEO: How Google Crawls and Renders Your Site
How Google crawls, renders and indexes JavaScript pages, which rendering approach is safest for SEO, the most common JavaScript SEO problems and a 7-step audit process.
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Nofollow, Sponsored and UGC Links: When to Use Each
When should a link use rel=”nofollow”, “sponsored” or “ugc”? Google’s rules, a simple decision path, Web Almanac 2025 usage data and a 7-step audit for your…
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Multi-Location SEO: Google Business Profile & Location Pages
A practical guide to multi-location SEO: Google Business Profile rules for chains, bulk verification, location page architecture and a 7-step process for every branch.
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Page Indexing Report: How to Audit Indexing in Search Console
How to audit the Page indexing report in Google Search Console: what each “why pages aren’t indexed” reason means, which ones to fix, and how to…
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Internal Linking Strategy: How to Build Links That Help SEO
A practical internal linking strategy for service businesses: how Google uses internal links, the hub-and-spoke model, anchor text rules and a 7-step process to fix orphan…
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Canonical Tags and Duplicate Content: A Practical SEO Guide
Canonical tags tell Google which URL is the main version of duplicate content. Learn how Google chooses canonicals, which signals carry weight, and how to fix…
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SEO Reporting: The KPIs Worth Tracking
Which SEO KPIs to report, how Google defines each Search Console metric, why Search Console and GA4 never match, and how to add branded and AI…
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Google Review Management: Get More Reviews Within the Rules
How to earn more Google reviews without breaking Google’s policies or the FTC’s fake-review rule — plus how to reply, when to report, and what 2026…
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Broken Link Building: How to Earn Links From Dead Pages
A step-by-step guide to broken link building: find dead pages in your niche, offer a genuinely better replacement and stay within Google’s spam policies.
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Content Refresh vs Content Pruning: A Decision Guide
When should you update an old page, merge it with another or remove it? A practical decision path for content refresh and pruning, grounded in Google’s…
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