Insights
SEO Strategy
-
HTTPS and SEO: What Google Checks and How to Audit It
Google treats HTTPS as a lightweight ranking signal but a strong canonical preference. Here’s what Google checks, what Chrome’s 2026 HTTPS-by-default change means, and a seven-step…
-
Hacked Website SEO: How to Recover from Google Warnings
How to tell if your website has been hacked, how hacks affect SEO, and the steps and review times for clearing Google’s security warnings, based on…
-
How Long Does SEO Take? What Google and the Data Say
Google says some SEO changes take hours and others several months. Here’s what its documentation and the best available data say about realistic SEO timelines.
-
Google Manual Actions: How to Find, Fix and Request a Review
What Google manual actions are, the 16 types in Search Console, how to fix them and how to write a reconsideration request, including the 2026 policy…
-
How to Use the URL Inspection Tool in an SEO Audit
How to read Google Search Console’s URL Inspection tool in an audit: verdicts, crawl and indexing fields, indexed result vs live test, request indexing limits and…
-
How to Measure SEO ROI with GA4 and Search Console
A practical way to calculate SEO ROI: track key events in GA4, value them, total your costs and report the result with the attribution model and…
-
Log File Analysis for SEO: See What Googlebot Really Crawls
Server logs are the only first-hand record of what Googlebot crawls. Here is how to verify Googlebot, read the data and turn it into fixes.
-
Programmatic SEO Without Scaled Content Abuse
Programmatic SEO can work, but Google’s scaled content abuse policy targets pages made at scale to manipulate rankings. Here is what the policy says, how it…
-
How to Diagnose a Google Traffic Drop: A Step-by-Step Audit
A step-by-step audit for working out why Google traffic fell — reporting glitches, update timing, Performance report patterns, technical, security and spam checks, and demand —…
-
Keyword Research: A Step-by-Step Process for Service Businesses
A practical keyword research process for service businesses: which tools to trust and their limits, why most keywords are long-tail, and how to prioritise and map…
Ready when you are
Want these ideas applied to your site?
Request an audit and we will show you the highest-impact opportunities for your business.