Insights
Technical SEO
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HTTPS and SEO: What Google Checks and How to Audit It
Google treats HTTPS as a lightweight ranking signal but a strong canonical preference. Here’s what Google checks, what Chrome’s 2026 HTTPS-by-default change means, and a seven-step…
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Pagination SEO: How Google Crawls and Indexes Paginated Pages
How Google crawls and indexes paginated pages now that rel=next/prev is retired: sequential links, unique URLs, self-referencing canonicals, and how to handle load more, infinite scroll…
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Hacked Website SEO: How to Recover from Google Warnings
How to tell if your website has been hacked, how hacks affect SEO, and the steps and review times for clearing Google’s security warnings, based on…
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HTTP Status Codes and SEO: How Google Handles Each One
How Google’s crawlers treat 2xx, 3xx, 4xx and 5xx responses, which status code to use when, and how to audit status codes on your site.
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AI Crawlers and robots.txt: What to Allow and Block
Which AI crawlers to allow or block in robots.txt: the tokens Google, OpenAI, Anthropic, Perplexity and Apple use for training, AI search and user-requested fetches, and…
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Google Manual Actions: How to Find, Fix and Request a Review
What Google manual actions are, the 16 types in Search Console, how to fix them and how to write a reconsideration request, including the 2026 policy…
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Faceted Navigation SEO: How to Stop Filter URLs Wasting Crawl
Faceted navigation is the most common source of overcrawling Google hears about. Here is how to decide which filter URLs to index, block or consolidate, using…
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How to Use the URL Inspection Tool in an SEO Audit
How to read Google Search Console’s URL Inspection tool in an audit: verdicts, crawl and indexing fields, indexed result vs live test, request indexing limits and…
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Domain Migration SEO: How to Move to a New Domain Safely
How to move a website to a new domain without losing search visibility: Google’s timelines, the Change of Address tool, redirect choices and an eight-step migration…
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Log File Analysis for SEO: See What Googlebot Really Crawls
Server logs are the only first-hand record of what Googlebot crawls. Here is how to verify Googlebot, read the data and turn it into fixes.
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