Insights
Technical SEO
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Mobile-First Indexing: What It Means for Your Site
Since July 5, 2024, Google crawls every site with Googlebot Smartphone. Here’s what mobile-first indexing means, what “parity” requires, and how to audit your mobile site.
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Image SEO: How to Optimise Images for Google Search
How Google finds, understands and ranks images, from image markup, formats and alt text to lazy loading, licensing metadata and image sitemaps, with Web Almanac data…
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Hreflang and International SEO: A Practical Guide
How hreflang tells Google which language or regional version of a page to show — with Google’s rules, valid codes, common mistakes, Web Almanac 2025 data…
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How to Diagnose a Google Traffic Drop: A Step-by-Step Audit
A step-by-step audit for working out why Google traffic fell — reporting glitches, update timing, Performance report patterns, technical, security and spam checks, and demand —…
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JavaScript SEO: How Google Crawls and Renders Your Site
How Google crawls, renders and indexes JavaScript pages, which rendering approach is safest for SEO, the most common JavaScript SEO problems and a 7-step audit process.
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Page Indexing Report: How to Audit Indexing in Search Console
How to audit the Page indexing report in Google Search Console: what each “why pages aren’t indexed” reason means, which ones to fix, and how to…
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Canonical Tags and Duplicate Content: A Practical SEO Guide
Canonical tags tell Google which URL is the main version of duplicate content. Learn how Google chooses canonicals, which signals carry weight, and how to fix…
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XML Sitemaps and Crawl Budget: What Actually Matters
What Google actually uses in an XML sitemap, who really needs to think about crawl budget, and how robots.txt errors affect crawling — with Google’s rules…
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Structured Data for Service Businesses: What Still Earns Rich Results
Which schema types still matter for service businesses, what Google has dropped, a LocalBusiness JSON-LD example and an implementation checklist.
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The SEO Audit Checklist: 40 Checks, Prioritized by Impact
A 40-point SEO audit checklist covering crawling, performance, content, architecture, authority, local and tracking — each with a default priority.
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