Insights
SEO insights & practical guides
Practical thinking on strategy, technical SEO, content, authority and local search — written to help you make better decisions.
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How to Measure SEO ROI with GA4 and Search Console
A practical way to calculate SEO ROI: track key events in GA4, value them, total your costs and report the result with the attribution model and…
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How Long Should a Blog Post Be for SEO? What the Data Says
Google says it has no preferred word count. Here is what the 2025 Web Almanac data, ranking studies and Google’s own guidance say about how long…
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Google Business Profile Suspension: Causes, Appeals and Fixes
Why Google suspends Business Profiles, what a suspension or account restriction means, and how to fix the cause and file a single, evidence-backed appeal.
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Domain Migration SEO: How to Move to a New Domain Safely
How to move a website to a new domain without losing search visibility: Google’s timelines, the Change of Address tool, redirect choices and an eight-step migration…
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Featured Snippets in 2026: How They Work and When to Chase Them
Featured snippets have become far rarer since AI Overviews arrived. Here is how Google picks them, what the data shows, and when they are still worth…
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Log File Analysis for SEO: See What Googlebot Really Crawls
Server logs are the only first-hand record of what Googlebot crawls. Here is how to verify Googlebot, read the data and turn it into fixes.
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Google Business Profile Categories: How to Choose Them
Your primary category is one of the strongest local ranking levers you control. Here’s how to choose primary and additional Google Business Profile categories using Google’s…
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Mobile-First Indexing: What It Means for Your Site
Since July 5, 2024, Google crawls every site with Googlebot Smartphone. Here’s what mobile-first indexing means, what “parity” requires, and how to audit your mobile site.
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Google Discover SEO: How to Earn a Place in the Feed
What Google documents about Discover: eligibility, image specifications, the February 2026 Discover core update, content policies and how to measure Discover traffic, with a 7-step content…
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How to Pitch Journalists: What the 2026 Survey Data Says
What journalists say they want from PR pitches, based on Muck Rack’s 2026 and Cision’s 2025 surveys, plus a 7-step pitching process that keeps your digital…
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