Insights
SEO insights & practical guides
Practical thinking on strategy, technical SEO, content, authority and local search — written to help you make better decisions.
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Programmatic SEO Without Scaled Content Abuse
Programmatic SEO can work, but Google’s scaled content abuse policy targets pages made at scale to manipulate rankings. Here is what the policy says, how it…
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Image SEO: How to Optimise Images for Google Search
How Google finds, understands and ranks images, from image markup, formats and alt text to lazy loading, licensing metadata and image sitemaps, with Web Almanac data…
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Local Citations and NAP Consistency: What Still Matters
What local citations and NAP consistency still do for local rankings and AI search — with Google’s Business Profile rules, Whitespark’s 2026 expert data and a…
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Title Tags and Meta Descriptions: Why Google Rewrites Them
How often Google rewrites title tags and meta descriptions, why it happens and how long titles should be — with data from Google and four large…
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Disavowing Links: When to Use Google’s Disavow Tool
Google says most sites never need to disavow links. Here’s when the disavow tool is appropriate, how to build a valid disavow file, and a safe…
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Hreflang and International SEO: A Practical Guide
How hreflang tells Google which language or regional version of a page to show — with Google’s rules, valid codes, common mistakes, Web Almanac 2025 data…
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How to Diagnose a Google Traffic Drop: A Step-by-Step Audit
A step-by-step audit for working out why Google traffic fell — reporting glitches, update timing, Performance report patterns, technical, security and spam checks, and demand —…
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Service Area Business SEO: How to Rank Without a Storefront
How businesses that travel to their customers can rank in local search: Google Business Profile rules for service areas, verification, service area pages that avoid doorway…
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Keyword Research: A Step-by-Step Process for Service Businesses
A practical keyword research process for service businesses: which tools to trust and their limits, why most keywords are long-tail, and how to prioritise and map…
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E-E-A-T and Author Pages: How to Show Who’s Behind Your Content
What E-E-A-T really means, why Google says it isn’t a ranking factor on its own, and how bylines, author pages and author markup show readers who…
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