Insights
SEO insights & practical guides
Practical thinking on strategy, technical SEO, content, authority and local search — written to help you make better decisions.
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AI-Generated Content and SEO: What Google Allows
What Google’s guidance, spam policies and rater guidelines actually say about AI-generated content, what the ranking studies show, and a seven-step process for publishing AI-assisted pages…
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Google Business Profile Photos and Posts: What Google Requires
Google’s current requirements for Business Profile photos, videos and posts: sizes, the photo set Google suggests, what gets removed, and which tactics experts say don’t move…
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Press Releases and SEO: Do They Still Build Links?
Do press releases still build links for SEO? What Google’s policies say, how wire services mark links, and what 2025–2026 journalist surveys show about where a…
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AI Crawlers and robots.txt: What to Allow and Block
Which AI crawlers to allow or block in robots.txt: the tokens Google, OpenAI, Anthropic, Perplexity and Apple use for training, AI search and user-requested fetches, and…
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Google Manual Actions: How to Find, Fix and Request a Review
What Google manual actions are, the 16 types in Search Console, how to fix them and how to write a reconsideration request, including the 2026 policy…
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Video SEO: How to Get Your Videos Indexed in Google
How to get videos indexed in Google: watch pages, VideoObject markup, thumbnails, video sitemaps and the Video indexing report, based on Google’s own documentation.
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Google Business Profile Performance: What the Metrics Mean
What every Google Business Profile performance metric counts, what changed recently, and how to connect profile clicks to real leads in GA4 and your CRM.
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Faceted Navigation SEO: How to Stop Filter URLs Wasting Crawl
Faceted navigation is the most common source of overcrawling Google hears about. Here is how to decide which filter URLs to index, block or consolidate, using…
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How to Use the URL Inspection Tool in an SEO Audit
How to read Google Search Console’s URL Inspection tool in an audit: verdicts, crawl and indexing fields, indexed result vs live test, request indexing limits and…
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Guest Posting for SEO: What Google’s Policies Allow
Google allows guest posts that inform another site’s audience, but paid or keyword-anchored guest post links are link spam. Here’s what the 2026 policies say and…
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