Content Strategy

What Google actually says about H1–H6 heading tags: multiple H1s, heading order and title links, plus Web Almanac and WebAIM data on how sites use headings…

What Google’s guidance, spam policies and rater guidelines actually say about AI-generated content, what the ranking studies show, and a seven-step process for publishing AI-assisted pages…

How to get videos indexed in Google: watch pages, VideoObject markup, thumbnails, video sitemaps and the Video indexing report, based on Google’s own documentation.

Google says it has no preferred word count. Here is what the 2025 Web Almanac data, ranking studies and Google’s own guidance say about how long…

Featured snippets have become far rarer since AI Overviews arrived. Here is how Google picks them, what the data shows, and when they are still worth…

What Google documents about Discover: eligibility, image specifications, the February 2026 Discover core update, content policies and how to measure Discover traffic, with a 7-step content…

How often Google rewrites title tags and meta descriptions, why it happens and how long titles should be — with data from Google and four large…

What E-E-A-T really means, why Google says it isn’t a ranking factor on its own, and how bylines, author pages and author markup show readers who…

A practical internal linking strategy for service businesses: how Google uses internal links, the hub-and-spoke model, anchor text rules and a 7-step process to fix orphan…

When should you update an old page, merge it with another or remove it? A practical decision path for content refresh and pruning, grounded in Google’s…