Insights
Link Building & Digital PR
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Local Link Building: How Local Businesses Earn Links That Count
How local businesses earn links that help local rankings: what Google says about links and prominence, how experts rate link signals in 2026, safe sources of…
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Backlink Anchor Text: What Google’s Guidance Says
What Google’s documentation and spam policies say about backlink anchor text, what the ranking data shows, and how to review your own anchor profile safely.
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Press Releases and SEO: Do They Still Build Links?
Do press releases still build links for SEO? What Google’s policies say, how wire services mark links, and what 2025–2026 journalist surveys show about where a…
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Guest Posting for SEO: What Google’s Policies Allow
Google allows guest posts that inform another site’s audience, but paid or keyword-anchored guest post links are link spam. Here’s what the 2026 policies say and…
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How to Pitch Journalists: What the 2026 Survey Data Says
What journalists say they want from PR pitches, based on Muck Rack’s 2026 and Cision’s 2025 surveys, plus a 7-step pitching process that keeps your digital…
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Disavowing Links: When to Use Google’s Disavow Tool
Google says most sites never need to disavow links. Here’s when the disavow tool is appropriate, how to build a valid disavow file, and a safe…
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Nofollow, Sponsored and UGC Links: When to Use Each
When should a link use rel=”nofollow”, “sponsored” or “ugc”? Google’s rules, a simple decision path, Web Almanac 2025 usage data and a 7-step audit for your…
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Broken Link Building: How to Earn Links From Dead Pages
A step-by-step guide to broken link building: find dead pages in your niche, offer a genuinely better replacement and stay within Google’s spam policies.
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Link Building vs. Digital PR: How to Build Authority Without Breaking Google’s Rules
How editorial link building and digital PR compare, where Google draws the line on link spam, and a scorecard for judging every link on quality.
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